Instagram Hashtag Generator
Describe your post, or paste the caption, and get five hashtags you can actually use. Mention your city and they include it. Say it is a tutorial or a haul and they know. Five, because that is all Instagram allows now. Free, no account, and nothing you type is saved or sent anywhere.
A topic, your niche, or paste the whole caption. The more specific you are, the better the set.
Or start from a category
Your hashtags appear here. Or try one of these:
Or browse for inspiration
4,358 curated tags across 80 categories. Open one to read its list, or send it straight to the generator above.
Instant, no account
Type and the set is there. No sign-up wall, no email, no credit card, no "unlock more results".
Balanced by size
Every set mixes tags from 80 curated banks across three size tiers, weighted toward the ones a normal account can actually rank in.
Knows where you are
Mention your city and it goes in the set. 365 places covered, and local hashtags are the ones most likely to reach an actual customer.
Private by default
Nothing you type is saved or sent anywhere. That matters when you are pasting the caption for a post that has not gone out yet.
How to get a better set
Be specific. "Food" gives you a serviceable food set. "Small-batch sourdough bakery in Porto" gives you your city, your product and your craft, plus the baking communities around them. The description does half the work, so write it the way you would describe the post to a friend.
Say where you are. A city in the box puts local hashtags in the set, and those are the ones most likely to reach someone who can actually walk in, book you or order from you.
Say what kind of post it is. A tutorial, a haul, a launch, a before and after: naming it adds the tags that people browsing for that kind of post are looking at, which is a whole audience a subject tag alone will miss.
Shuffle rather than settling, and use the alternates. You have five slots, so the win is not more tags, it is better ones in the slots you have.
Then check them. This is the step everyone skips. Search each tag on Instagram before you use it: communities drift, occasionally a tag gets overrun, and a tool cannot see that from here. Thirty seconds of checking is the difference between a set that labels your post and one that files it next to something you want no part of.
Why the set is mixed by size
Hashtag size behaves like a queue. A tag with tens of millions of posts has a new entry every second, so your post is off the recent feed almost immediately and the top slots belong to accounts you are not competing with. A tag with four hundred posts has almost no queue, and almost no audience either.
The useful range is in between, and the reliable approach is to cover the range rather than bet on one end of it. Every set here leans toward small and mid-size tags, with a couple of big ones carried along for context, because the big ones still tell Instagram what topic a post belongs to even when they bring no traffic of their own. Since the December 2025 cap that spread has to fit into five slots, which makes the mix matter more rather than less: at thirty tags you could afford to waste twenty, and at five you cannot waste any.
The tags built from your own wording are the sharpest part of any set. They are the ones no generic list contains, they describe the post more precisely than a category ever will, and they are usually where the handful of genuinely interested people come from. For the full picture, including 4,358 tags by category and how to tell whether yours do anything, read the complete guide to Instagram hashtags.
Hashtags are the last five percent of the job.
The other ninety-five is deciding what to post, writing it for the surface it is going on, and shipping it on a schedule you can hold. bbuddy does that part: it reads your brand, drafts posts built for Instagram rather than broadcast across eight platforms at once, and either queues them for your approval or publishes them itself.
Hashtags included, chosen per post rather than pasted from a saved block.
Frequently asked questions
How do I use this Instagram hashtag generator?
Type what your post is about, or paste your caption, and your hashtags appear underneath. The more specific you are the better the result, so "small batch bakery in Lisbon" gives you far more than "food". Shuffle if you want a different set, swap in any of the alternates, then copy the lot with one tap.
Is this hashtag generator free?
Yes, completely. No account, no email address, no sign-up, and no limit on how many sets you generate. Nothing you type is sent anywhere or saved, which matters because most people paste a caption for a post that has not gone out yet.
How many hashtags can you use on Instagram?
Five. Instagram capped posts and Reels at five hashtags in December 2025, down from a previous limit of thirty. It is an enforced cap rather than a recommendation, and it belongs to the post rather than to a field, so splitting tags between the caption and the first comment does not give you extra slots. This tool generates three to five for that reason.
Do Instagram hashtags still work in 2026?
They work as a labelling system rather than a reach lever. Instagram removed the ability to follow hashtags in December 2024, and Adam Mosseri has said they help distribution marginally at best. Hashtags still tell Instagram what a post is about and still let people find it inside a defined topic. Reach itself comes from watch time, sends and saves.
Should hashtags go in the caption or the first comment?
Either. There is no measurable difference to reach and Instagram reads both. The choice is cosmetic, and the first-comment habit is mostly a leftover from the thirty-tag era when hiding a wall of tags was the only way to keep a caption readable. It is worth being clear that it is not a workaround: the five-tag cap belongs to the post, so moving tags into a comment does not give you more.
Why does the tool group hashtags into broad, mid and niche?
Because the mix is what decides whether a set does anything. A set made only of huge tags puts your post behind millions of others and it is gone in seconds. A set made only of tiny tags reaches almost nobody. Weighting toward niche and mid-size tags, with a couple of broad ones for context, is the composition that gives a normal account a chance to surface.
Free tool now, a full Instagram channel next..
The generator saves you five minutes a post. bbuddy saves you the week.
Cancel any time · Secure checkout · 5-minute setup