Terms of service.

These Terms of Service (“Terms”) form a binding legal agreement between you and bbuddy (as identified in section 3) governing your access to and use of the bbuddy website, application, APIs, and any related service (together, the “Service”). By creating an account, by clicking “I agree” (or any equivalent control), or by using any part of the Service, you confirm that you have read, understood, and agreed to be bound by these Terms and by our Privacy Policy and Cookie Policy.

If you do not agree with these Terms, do not access or use the Service.

• Account: The personal access record we create when you register.
• BBT: The unit by which we meter your use of AI features within your subscription. Each subscription includes a monthly BBT allowance. BBT is an internal measurement unit, not a currency, and has no monetary value outside the Service.
• Consumer: A natural person acting for purposes outside their trade, business, craft, or profession, as defined in Article I.1, 2° of the Belgian Code of Economic Law.
• Business user: Any user who is not a Consumer, including any legal entity and any natural person acting in the course of their trade, business, craft, or profession.
• Connected Platform: Any third-party platform you connect to the Service through OAuth (including X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Pinterest, and Threads).
• User Content: Any data, text, media, file, brand information, draft, post, or other material you submit to or generate within the Service.
• AI Output: Any content generated, summarised, transformed, or classified by AI features of the Service in response to your inputs.
• Subscription: A paid plan that grants access to the Service for a defined period and BBT allowance.

The Service is provided by bbuddy, operating the website bbuddy.co. The single contact point for any matter relating to the Service, including legal notices, billing questions, and data-protection requests, is [email protected].

The Service helps you create, schedule, and publish content to Connected Platforms with assistance from AI features. By default, the Service operates in Suggest-only mode: no post is published until you (or another authorised user of the Account) approves it. Where the Service offers optional autonomous modes for specific workflows, those modes are activated only by your express opt-in and can be paused at any time.

The Service is provided on a “continuous-delivery” basis: features evolve over time, are released gradually, and may be reorganised, replaced, or retired. We commit to maintain functionality materially equivalent to what your Subscription describes; we do not commit to keep any individual feature unchanged indefinitely. Material changes that materially diminish a paid feature are notified in advance under section 19.

To use the Service you must be at least 16 years old and have the legal capacity to enter into a binding contract under the laws of your country of residence. If you use the Service on behalf of a legal entity, you represent that you are authorised to bind that entity, and references in these Terms to “you” include that entity.

You agree to provide accurate, current, and complete information when registering, to keep your account information up to date, and to be solely responsible for everything that happens through your Account, including actions taken by anyone you authorise to access it. You must keep your credentials confidential and notify us promptly at [email protected] if you suspect unauthorised access.

The Service is offered on a subscription basis. Your Subscription includes a monthly BBT allowance, which is consumed by AI features (drafting, image generation, automations, chat, embeddings, and similar). Consumption is metered per action and is visible in your dashboard.

• When your monthly BBT allowance is reached, AI features that consume BBT pause until the allowance resets at the start of your next billing period. Non-AI features (manual posting, scheduling of pre-written content, library, analytics) remain available within their normal limits.
• BBT does not roll over from one billing period to the next unless your Subscription expressly says so.
• BBT has no cash value, is not refundable for cash, and cannot be transferred between accounts.
• Prices, BBT allowances, and feature inclusions are those shown on bbuddy.co and in your account at the time of your order. All prices are inclusive of applicable taxes unless stated otherwise on the checkout page.

Payments are processed by our payment partner Polar (see our Privacy Policy). By subscribing, you authorise us and our payment partner to charge the payment method you provided for the Subscription fee plus any applicable taxes at the start of each billing period.

Subscriptions renew automatically for successive periods of the same duration unless you cancel before the renewal date. You can cancel renewal at any time from your account or by writing to [email protected]. Cancellation takes effect at the end of the then-current billing period; you keep access until that date.

We may change Subscription prices and BBT allowances. Price changes affecting a paid Subscription will be notified by email at least 30 days before they take effect. If you do not accept the change, you may cancel before the new price takes effect and keep your current plan until the end of your then-current billing period.

If a payment fails, we may suspend access to paid features until payment is restored. We may pursue overdue amounts in accordance with Belgian law, including statutory late-payment interest where applicable.

If you are a Consumer and reside in the EU, you have the right to withdraw from this contract within 14 days from the day the contract is concluded, without giving any reason, in accordance with the Belgian Code of Economic Law (Articles VI.47 and following) implementing Directive 2011/83/EU.

To exercise the right of withdrawal you must inform us by an unambiguous statement (for example a letter or an email) sent to [email protected] before the 14-day period expires. You may use the model withdrawal form available on request, but it is not mandatory.

Important exception for digital services. The Service is a digital service that is performed and made available to you immediately upon Subscription. By placing your order and ticking the corresponding box at checkout (or by accepting these Terms during checkout), you expressly request that performance of the Service begins during the withdrawal period and you expressly acknowledge that you will lose your right of withdrawal once the contract has been fully performed (Article VI.53, 13° of the Belgian Code of Economic Law). If you withdraw after performance has begun and before it is fully performed, you must pay an amount proportional to what has been provided until you communicated your withdrawal.

You agree not to, and not to permit any third party to:

• Use the Service in violation of any applicable law, including data-protection, intellectual-property, advertising, consumer-protection, sanctions, and export-control laws.
• Use the Service to create or distribute content that is illegal, defamatory, harassing, threatening, fraudulent, obscene, hateful, or that infringes the rights of any third party.
• Use the Service to generate, distribute, or facilitate spam, phishing, malware, scraping, credential stuffing, or any abusive behaviour against any platform or person.
• Attempt to bypass usage limits, rate limits, or BBT metering; reverse-engineer, decompile, or disassemble the Service except to the extent permitted by mandatory law; copy, frame, or mirror the Service.
• Use the Service to build a competing product or to benchmark performance for the purpose of publishing a competing offering.
• Misrepresent your identity, impersonate any person or entity, or operate accounts that are not your own without permission.
• Interfere with the security, integrity, or proper operation of the Service, including by introducing viruses, conducting penetration tests without our prior written consent, or overloading our infrastructure.
• Use the Service to generate content that violates the terms of any Connected Platform, including content forbidden by X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Pinterest, or Threads community standards or developer policies.
• Use AI features to generate content that could be classified as a prohibited AI practice under Article 5 of the EU AI Act, including manipulative, exploitative, or social-scoring content targeting natural persons.

We may investigate suspected violations and take any action permitted by law and by these Terms, including warnings, temporary or permanent suspension of the Account, removal of offending content from the Service, and reporting to competent authorities.

You retain all rights, title, and interest in and to your User Content. You are solely responsible for your User Content, including its lawfulness, accuracy, and the rights needed to use it within the Service and to publish it to Connected Platforms.

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, display, process, adapt, and create necessary technical derivatives of your User Content solely for the purposes of providing, securing, and improving the Service, including transmitting it to the sub-processors listed in our Privacy Policy. This licence lasts as long as the User Content remains in the Service and ends within the retention windows described in our Privacy Policy when you delete the content or close your Account, subject to legal-retention obligations.

We do not use your User Content to train our own AI models. Our AI sub-processors are bound by their respective enterprise or API terms not to use customer API content to train their foundation models.

You represent and warrant that you have all rights, licences, and consents required for us to process your User Content as described above, and that your User Content does not infringe any third-party right.

AI Output is generated based on your inputs and on probabilistic models. AI Output may be inaccurate, incomplete, biased, out of date, or otherwise inappropriate. You must review AI Output before publishing or otherwise relying on it. We mark content produced or substantially altered by AI features within the Service interface, in line with Article 50 of the EU AI Act, so you can identify it before approving publication.

As between you and us, and to the extent permitted by applicable law, we assign to you any rights we may have in the AI Output generated specifically for you, on the condition that you have paid the fees due and complied with these Terms. This assignment is subject to:

• Any rights of third parties in inputs you provided (for example, copyright in source material you fed to the Service).
• The terms of the AI sub-processors used to generate the output. Those terms may grant rights to the same or similar outputs to other users where outputs are not unique.
• The fact that AI Output may not be protectable by copyright in some jurisdictions because of its automated nature.

You are solely responsible for the AI Output you choose to publish, including its compliance with applicable law, the rules of any Connected Platform, advertising and consumer-protection law, intellectual-property law, and data-protection law.

If you send us feedback, ideas, or suggestions about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free, sublicensable licence to use that feedback for any purpose, including to develop, improve, and commercialise the Service, without any obligation to you.

The Service interoperates with Connected Platforms via their public APIs. Your use of each Connected Platform remains governed by that platform’s own terms and privacy policy, and you must comply with those terms at all times.

Connected Platforms may change their APIs, terms, rate limits, or content rules at any time, and may suspend or terminate your account on their platform. We are not responsible for, and we cannot guarantee continued integration with, any Connected Platform. Where a Connected Platform restricts functionality, we will use reasonable efforts to adapt the Service or to communicate the impact, but we accept no liability for that platform’s decisions.

The Service relies on third-party AI providers and other sub-processors listed in our Privacy Policy. Where any of those providers experiences an outage, restricts inputs or outputs, or changes its terms, AI features of the Service may be temporarily degraded. This does not constitute a breach of these Terms.

The Service, including its software, design, brand, models, prompts, training pipelines, documentation, and all related intellectual-property rights, belongs to us and our licensors. We grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Service for the duration of your Subscription and strictly for its intended purpose, subject to your compliance with these Terms.

No right or licence is granted to you in respect of any trademark, logo, or trade name of bbuddy or its licensors except as expressly set out in these Terms. All rights not expressly granted are reserved.

Our processing of your personal data is described in our Privacy Policy and our GDPR page. By accepting these Terms you also acknowledge our Privacy Policy.

Where you, as a Business user, instruct us to process personal data of your customers, contacts, or other natural persons through the Service, we act as your processor under Article 28 GDPR. A data-processing agreement (DPA) on those terms is available on request to [email protected] and is incorporated by reference where it applies.

You may close your Account and terminate these Terms at any time by following the cancellation flow in your account settings or by writing to [email protected]. Termination does not entitle you to a refund of fees already paid for the current billing period, subject to mandatory consumer rights.

We may suspend or terminate your access to all or part of the Service, with or without notice, where:

• You materially breach these Terms and, where the breach is remediable, fail to remedy it within a reasonable period after we ask you to.
• Continued use of the Service exposes us or a Connected Platform to legal, regulatory, or security risk.
• A payment due under your Subscription remains unpaid after a reasonable reminder.
• A competent authority orders us to do so.
• We reasonably believe you have engaged in fraud, abuse, or any other behaviour prohibited under section 9.
• We discontinue the Service or a feature, in which case we will give reasonable advance notice and, where you have prepaid a Subscription, refund any unused portion on a pro rata basis.

On termination, your right to access the Service ends. You can export your User Content during a 30-day grace period unless termination is due to your serious breach. After that period, your User Content is deleted in accordance with our Privacy Policy, subject to legal-retention obligations.

To the maximum extent permitted by applicable law, and without limiting any non-excludable statutory rights you may have as a Consumer, the Service is provided “as is” and “as available”. We do not warrant that the Service will be uninterrupted, error-free, free of harmful components, or that it will meet your specific requirements or that AI Output will be accurate, complete, fit for purpose, or non-infringing.

The Service is a content-creation and publishing tool. We are not your lawyer, accountant, advertising-compliance officer, or fiduciary. AI Output is not legal, financial, medical, or professional advice. You are responsible for verifying that any content you publish is appropriate for your context and audience.

Nothing in these Terms limits or excludes our liability for (i) fraud or fraudulent misrepresentation, (ii) death or personal injury caused by our negligence, (iii) gross negligence or wilful misconduct, or (iv) any other liability that cannot be limited or excluded under applicable law (including, where you are a Consumer, your statutory rights under Belgian and EU law).

Subject to the paragraph above, and to the maximum extent permitted by applicable law:

• We are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, revenue, goodwill, opportunity, data, or business interruption, even if we have been advised of the possibility of such damages.
• Our aggregate liability arising out of or in connection with the Service and these Terms is capped at the greater of (a) the total amount actually paid by you to us in the 12 months preceding the event giving rise to liability and (b) one hundred euros (€100).
• We are not liable for any damage caused by AI Output that you reviewed and approved before publication, or by content you published through Connected Platforms, except where such liability cannot be excluded under applicable law.
• We are not liable for the acts, omissions, or terms of Connected Platforms or other third-party services.

If you are a Business user, you agree to defend, indemnify, and hold harmless bbuddy and its officers, employees, contractors, and agents from and against any claim, action, demand, or proceeding brought by a third party, and any related damages, losses, costs, and expenses (including reasonable legal fees), arising out of or in connection with: (i) your User Content; (ii) AI Output that you chose to publish; (iii) your use of any Connected Platform; (iv) your breach of these Terms or of any law; or (v) your infringement of any third-party right. We will notify you promptly of any such claim, cooperate reasonably in its defence, and allow you to control the defence at your cost, provided that any settlement requires our prior written consent (not to be unreasonably withheld).

This indemnification does not apply to Consumers and does not affect any statutory rights of Consumers under Belgian or EU law.

Neither party is liable for any failure or delay in performance caused by circumstances beyond its reasonable control, including acts of God, natural disasters, war, terrorism, riots, civil disturbance, fire, flood, pandemics, government acts, labour disputes, internet outages, cyber-attacks, and outages or changes imposed by AI providers or Connected Platforms. The affected party must inform the other party as soon as reasonably possible and use reasonable efforts to mitigate the impact.

We may update these Terms when our practices, our pricing, the law, or the Service itself change. Material changes are notified by email to active accounts at least 30 days before they take effect, except where a shorter period is required by law (for example, to address an urgent security or legal requirement). The “Last updated” date at the top of this page reflects the most recent change.

If you do not agree with a material change, you may terminate the contract before the change takes effect and, where applicable, receive a pro rata refund of any prepaid Subscription covering the period after the effective date. Your continued use of the Service after that date constitutes acceptance of the updated Terms.

You may not assign or transfer these Terms or any rights or obligations under them without our prior written consent. We may assign or transfer these Terms in connection with a merger, acquisition, reorganisation, or sale of all or substantially all of our assets, provided your rights are not materially diminished.

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a competent court, that provision will be modified to the minimum extent necessary to make it enforceable, or, if that is not possible, severed; the remaining provisions remain in full force and effect. A failure or delay by us to enforce a provision is not a waiver of that provision. These Terms, together with the Privacy Policy, the Cookie Policy, and any documents referenced from them, constitute the entire agreement between you and us regarding the Service and supersede any prior agreement on the same subject.

We send notices about the Service to the email address linked to your Account. You can send us notices at [email protected]. Notices are deemed received on the next business day after sending. You must keep your contact details current.

These Terms and any non-contractual obligation arising out of or in connection with them are governed by the laws of Belgium, without regard to its conflict-of-laws rules and without prejudice to the United Nations Convention on Contracts for the International Sale of Goods (which is excluded).

For Business users, the courts of Brussels (Belgium) have exclusive jurisdiction over any dispute arising out of or in connection with these Terms or the Service.

For Consumers, the choice of Belgian law and the jurisdiction clause above apply without prejudice to the mandatory consumer-protection rules of your country of habitual residence within the EU. As a Consumer you may bring proceedings before, and you may be sued in, the courts of your country of residence in accordance with Article 18 of Regulation (EU) No 1215/2012.

The European Commission provides an online dispute-resolution platform for Consumers at ec.europa.eu/consumers/odr. We are not, at the time these Terms are issued, committed to use any specific alternative-dispute-resolution body, but we will engage constructively with reasonable requests to resolve disputes amicably.

These Terms are provided in English. Translations into other languages are for convenience only. In case of any inconsistency between language versions, the English version prevails, without prejudice to the mandatory rights of Consumers to receive information in the language of their country of residence where required by law.

Any question, complaint, or notice regarding these Terms can be sent to [email protected]. We aim to respond to material requests within five business days.